CTC in SEO
Understanding CTC in SEO , May 16, 2020
1.You knowingly or unknowingly drive leads that convert and profit the bloggers or online business owners. CTC is the big background picture here. CTC stands for the Click To conversion that is calculated by dividing the number of clicks received from a particular ad or ink by the number of resulting conversions. The whole instance is defined as the captured sales lead or the completed sales transactions.
2.The CTC is one of the most counted on Internet marketing performance analyzing metrics. It is used to evaluate the online campaign Return on Investment and represents the efficiency of converting visitors/users to leads.
3.Now CTC in SEO plays as an important factor for growth in terms of revenue. So, if you are stuck in single digits and celebrating the .5% increase, then brace up yourself for an increase in your conversion rates.
4.Tips to boost your CTC in SEO
So, a boost in your CTC is definitely what you need to grow your business. Below are a few of the conversion hacks that will boost your conversion rates by 3 times, 5 times, or 10 times.
The normal desktop conversion requires four steps that are viewing the ad, clicking on the ad, visiting the landing page, and converting to become a lead. The call-only campaigns are the game-changer. With them, you can get rid of the leaky landing page. Here, the users see the ad, call the business, and capture the lead. They dramatically increase conversion rates.
•New Ad Formats
Adwords, Twitter, and Facebook all offer the lead capture ad formats. All these together can skip for you the grind of the landing page. Here, the concept involves converting on the ad itself instead of sending people from an ad to a landing page.
•Ninja Ad Tricks
With ninja, it meant the super effective technique. Below are three features you can make use of to compel more people to convert.
Use new industry-specific ad formats for different sectors applicable. Depending on the format of the ad, there are some awesome features like image carousels, pricing info, one-click directions, and more.
Ad customizers bridge the gap between the customers and the business. They let you do things like countdowns and tap into the psychological need to not miss out on a deal. Through these, the reports show an increase in conversion rate up to three times.
To find more visitors to convert. Always focus on driving the right and potential audience to your site in the first place. Use the power of social media platforms to find the needle in the haystack for you. Offering the people similar to your subscribers or existing customers will increase the likelihood of them accepting and being interested in it.
•Remarket to convert abandoners
It is not sure that the visitor will be taking the marketer’s desired action, he/she might leave the shopping cart abandoned without any purchase. In such scenarios, the remarketing comes to the rescue. With remarketing you tend to appear in front of the customers on different social media handles encouraging them to do business with you.
All these methods, when practiced effectively, will give you the desired boost in your CTC. Again, all you need is patience, consistency, and persistence to win the CTC game.